I frequently hear from exasperated leaders who struggle with a big hurdle: “I can’t get anywhere with our vision. Nobody is committed to it, nothing is changing, and I can’t figure out why.”
The vision’s on the wall, but no one is implementing it.
Last year, I partnered with TonyMorganLive & The Unstuck Group to publish the following article. Just this week (it's only Wednesday), I've had multiple calls and emails about how to prioritize promotional activity. I think it's time for a throwback. Enjoy.
Once upon a time, in a church, far, far away, there was a problem with communications…
It’s spring. Time to upgrade things going out of style, time to store the things that don’t fit right now and time to retire the items we’re not using anymore. You can do this with your wardrobe if you want, but I’m not interested in your closet. I'm talking about your communications activity.
I have to ask, are you taking inventory of all the content and materials you’re generating and measuring the ROI at least once a year? If not, you should.