Whether it’s growing pains or culture change, pain points inevitably show up in every business or church when there’s a “shift” to manage. Systems start to fail. Silos creep in. Staff morale tumbles. Whatever “it” is, the temptation is to fix it; and fix it fast. Here are three common mistakes I see leaders make when facing big issues in change management:
When I say it out loud, it just doesn’t feel right. But, I do turn 50 next month, so the math checks out. “I’ve been in the professional communication arena for thirty years.” There. I’ve said it. And, it’s so weird. It doesn’t feel like that long. It feels like I’m at the starting line. I think that’s because communications is basically a lifelong work study program; it just never gets old.
And, after three decades at this, I can share the one common, critical gap I see derail effective communications every time. In every arena. In every business. In every not-for-profit. And, most prominently, in every church.
When I audit communications teams and functions for organizations, a crucial part of the process is leading informal focus groups with key stakeholder groups. In almost every case, I encounter team members from different departments who are frustrated with each other because they are not fully aware of changes before they are implemented.