When I say it out loud, it just doesn’t feel right. But, I do turn 50 next month, so the math checks out. “I’ve been in the professional communication arena for thirty years.” There. I’ve said it. And, it’s so weird. It doesn’t feel like that long. It feels like I’m at the starting line. I think that’s because communications is basically a lifelong work study program; it just never gets old.
And, after three decades at this, I can share the one common, critical gap I see derail effective communications every time. In every arena. In every business. In every not-for-profit. And, most prominently, in every church.