communication plan

Five ways to use social media when you're not in promotions

Five ways to use social media when you're not in promotions

Too often, institutions behave as if communications is synonymous with promotions. Promotions is one, singular layer of a communications strategy, but it is not an interchangeable word for communication. 

Three essentials for your pre-launch communications plan

Three essentials for your pre-launch communications plan

When I audit communications teams and functions for organizations, a crucial part of the process is leading informal focus groups with key stakeholder groups. In almost every case, I encounter team members from different departments who are frustrated with each other because they are not fully aware of changes before they are implemented.