You’ve got a lot on your plate as a Senior Pastor. It’s hard to see how you can make any more space when there aren’t enough hours in the day. But do you believe you should be driving all points of communications as the senior leader?
When I say it out loud, it just doesn’t feel right. But, I do turn 50 next month, so the math checks out. “I’ve been in the professional communication arena for thirty years.” There. I’ve said it. And, it’s so weird. It doesn’t feel like that long. It feels like I’m at the starting line. I think that’s because communications is basically a lifelong work study program; it just never gets old.
And, after three decades at this, I can share the one common, critical gap I see derail effective communications every time. In every arena. In every business. In every not-for-profit. And, most prominently, in every church.
It’s spring. Time to upgrade things going out of style, time to store the things that don’t fit right now and time to retire the items we’re not using anymore. You can do this with your wardrobe if you want, but I’m not interested in your closet. I'm talking about your communications activity.
I have to ask, are you taking inventory of all the content and materials you’re generating and measuring the ROI at least once a year? If not, you should.
I've been recently given the Director of Communications position and have been asked to come up with a comprehensive communications strategy designed for our particular church body, mission, and vision, etc. I was hoping to not completely reinvent the wheel and was wondering if you had any white papers that could be used as a framework for developing our strategy?
I work with churches every week desperate to fill or "fix" a communications role with someone who has the passion and skill set to help with their communications activity. Unfortunately, many candidates who take on that communications role aren't equipped to succeed once they’re in it. Here are three common landmines I've seen sabotage best laid plans and promising new hires: