empathy

Three reasons your vision is just a concept (and why you need a Brand Cue Card to turn it into action)

Three reasons your vision is just a concept (and why you need a Brand Cue Card to turn it into action)

I frequently hear from exasperated leaders who struggle with a big hurdle: “I can’t get anywhere with our vision. Nobody is committed to it, nothing is changing, and I can’t figure out why.” 

The vision’s on the wall, but no one is implementing it.

You versus them (7 ways to handle your brand truth)

You versus them (7 ways to handle your brand truth)

Brand is the buzzword for businesses and organizations all over the world. It spurs countless meetings and brainstorms, millions of dollars in research and hundreds of pages in manuals. It has shifted messaging and advertising campaigns. It has prompted new logos, flashy design, catchy taglines. And, after all of that, people still don’t know how brands are made.