Did you catch the Apple event last week? Apple theology and general reaction aside, I’m not here to talk about the big announcements. It was the front-of-mind best practices leading up to the big announcements that caught my attention. And, as I watch churches in the frenzy of Easter planning, I can’t help but wonder about the front-of-mind best practices leading up to the big Easter event.
When I audit communications teams and functions for organizations, a crucial part of the process is leading informal focus groups with key stakeholder groups. In almost every case, I encounter team members from different departments who are frustrated with each other because they are not fully aware of changes before they are implemented.