framework

Seven questions everyone should be asking about their social media plan

Seven questions everyone should be asking about their social media plan

I would love to know more about social media plans. What platforms should be using (if any) and in what ways? How often should we post? I am going to launch a Social Media team in 2017 and I would love to have my “ducks in a row” or at least in the right pond before getting them going.

4 essential vitals for a smarter promotional plan

4 essential vitals for a smarter promotional plan

Last year, I partnered with TonyMorganLive & The Unstuck Group to publish the following article. Just this week (it's only Wednesday), I've had multiple calls and emails about how to prioritize promotional activity. I think it's time for a throwback. Enjoy. 

Once upon a time, in a church, far, far away, there was a problem with communications…

So you've hired a Communications Director, now what? Watch for these three landmines.

So you've hired a Communications Director, now what? Watch for these three landmines.

I work with churches every week desperate to fill or "fix" a communications role with someone who has the passion and skill set to help with their communications activity. Unfortunately, many candidates who take on that communications role aren't equipped to succeed once they’re in it. Here are three common landmines I've seen sabotage best laid plans and promising new hires: