I frequently hear from exasperated leaders who struggle with a big hurdle: “I can’t get anywhere with our vision. Nobody is committed to it, nothing is changing, and I can’t figure out why.”
The vision’s on the wall, but no one is implementing it.
When I audit communications teams and functions for organizations, a crucial part of the process is leading informal focus groups with key stakeholder groups. In almost every case, I encounter team members from different departments who are frustrated with each other because they are not fully aware of changes before they are implemented.