promotion

4 essential vitals for a smarter promotional plan

4 essential vitals for a smarter promotional plan

Last year, I partnered with TonyMorganLive & The Unstuck Group to publish the following article. Just this week (it's only Wednesday), I've had multiple calls and emails about how to prioritize promotional activity. I think it's time for a throwback. Enjoy. 

Once upon a time, in a church, far, far away, there was a problem with communications…

Five ways to use social media when you're not in promotions

Five ways to use social media when you're not in promotions

Too often, institutions behave as if communications is synonymous with promotions. Promotions is one, singular layer of a communications strategy, but it is not an interchangeable word for communication.