I would love to know more about social media plans. What platforms should be using (if any) and in what ways? How often should we post? I am going to launch a Social Media team in 2017 and I would love to have my “ducks in a row” or at least in the right pond before getting them going.
When I audit communications teams and functions for organizations, a crucial part of the process is leading informal focus groups with key stakeholder groups. In almost every case, I encounter team members from different departments who are frustrated with each other because they are not fully aware of changes before they are implemented.