I frequently hear from exasperated leaders who struggle with a big hurdle: “I can’t get anywhere with our vision. Nobody is committed to it, nothing is changing, and I can’t figure out why.”
The vision’s on the wall, but no one is implementing it.
When I say it out loud, it just doesn’t feel right. But, I do turn 50 next month, so the math checks out. “I’ve been in the professional communication arena for thirty years.” There. I’ve said it. And, it’s so weird. It doesn’t feel like that long. It feels like I’m at the starting line. I think that’s because communications is basically a lifelong work study program; it just never gets old.
And, after three decades at this, I can share the one common, critical gap I see derail effective communications every time. In every arena. In every business. In every not-for-profit. And, most prominently, in every church.
Last year, I partnered with TonyMorganLive & The Unstuck Group to publish the following article. Just this week (it's only Wednesday), I've had multiple calls and emails about how to prioritize promotional activity. I think it's time for a throwback. Enjoy.
Once upon a time, in a church, far, far away, there was a problem with communications…
I curated a list of reads for you. And, I've read a lot. These are not all of my favorite reads, but a strong list of some of the great ones. Many titles on this list (some classic and some new) have been the most influential and helpful sources for me personally. Every title on this list is a place where you can count on finding perspective as a leader, insight to set better project expectations, alternative approaches to ignite creativity, strategy around organizational communications and essential interpersonal ingredients for aligning teams.
I've been recently given the Director of Communications position and have been asked to come up with a comprehensive communications strategy designed for our particular church body, mission, and vision, etc. I was hoping to not completely reinvent the wheel and was wondering if you had any white papers that could be used as a framework for developing our strategy?