template

Three reasons your vision is just a concept (and why you need a Brand Cue Card to turn it into action)

Three reasons your vision is just a concept (and why you need a Brand Cue Card to turn it into action)

I frequently hear from exasperated leaders who struggle with a big hurdle: “I can’t get anywhere with our vision. Nobody is committed to it, nothing is changing, and I can’t figure out why.” 

The vision’s on the wall, but no one is implementing it.

4 essential vitals for a smarter promotional plan

4 essential vitals for a smarter promotional plan

Last year, I partnered with TonyMorganLive & The Unstuck Group to publish the following article. Just this week (it's only Wednesday), I've had multiple calls and emails about how to prioritize promotional activity. I think it's time for a throwback. Enjoy. 

Once upon a time, in a church, far, far away, there was a problem with communications…

The only two documents you need to write a communications strategy

The only two documents you need to write a communications strategy

I've been recently given the Director of Communications position and have been asked to come up with a comprehensive communications strategy designed for our particular church body, mission, and vision, etc. I was hoping to not completely reinvent the wheel and was wondering if you had any white papers that could be used as a framework for developing our strategy?