I frequently hear from exasperated leaders who struggle with a big hurdle: “I can’t get anywhere with our vision. Nobody is committed to it, nothing is changing, and I can’t figure out why.”
The vision’s on the wall, but no one is implementing it.
Last year, I partnered with TonyMorganLive & The Unstuck Group to publish the following article. Just this week (it's only Wednesday), I've had multiple calls and emails about how to prioritize promotional activity. I think it's time for a throwback. Enjoy.
Once upon a time, in a church, far, far away, there was a problem with communications…
I've been recently given the Director of Communications position and have been asked to come up with a comprehensive communications strategy designed for our particular church body, mission, and vision, etc. I was hoping to not completely reinvent the wheel and was wondering if you had any white papers that could be used as a framework for developing our strategy?