upgrade

A framework for communications spring cleaning

A framework for communications spring cleaning

It’s spring. Time to upgrade things going out of style, time to store the things that don’t fit right now and time to retire the items we’re not using anymore. You can do this with your wardrobe if you want, but I’m not interested in your closet. I'm talking about your communications activity.

I have to ask, are you taking inventory of all the content and materials you’re generating and measuring the ROI at least once a year? If not, you should.