values

You versus them (7 ways to handle your brand truth)

You versus them (7 ways to handle your brand truth)

Brand is the buzzword for businesses and organizations all over the world. It spurs countless meetings and brainstorms, millions of dollars in research and hundreds of pages in manuals. It has shifted messaging and advertising campaigns. It has prompted new logos, flashy design, catchy taglines. And, after all of that, people still don’t know how brands are made.

Five ways I get things done with ADD

Five ways I get things done with ADD

I live my life in bursts: work and play, schedule and spontaneity.  With a simple framework, I am at my best in this variety. It engages my heart and intellect in every way. Colors are vibrant. Neurons fire. Things connect. I am productive. I am in the zone.