vision drift

Three reasons your vision is just a concept (and why you need a Brand Cue Card to turn it into action)

Three reasons your vision is just a concept (and why you need a Brand Cue Card to turn it into action)

I frequently hear from exasperated leaders who struggle with a big hurdle: “I can’t get anywhere with our vision. Nobody is committed to it, nothing is changing, and I can’t figure out why.” 

The vision’s on the wall, but no one is implementing it.

The critical gap derailing church communications

The critical gap derailing church communications

When I say it out loud, it just doesn’t feel right. But, I do turn 50 next month, so the math checks out. “I’ve been in the professional communication arena for thirty years.” There. I’ve said it. And, it’s so weird. It doesn’t feel like that long. It feels like I’m at the starting line. I think that’s because communications is basically a lifelong work study program; it just never gets old.

And, after three decades at this, I can share the one common, critical gap I see derail effective communications every time. In every arena. In every business. In every not-for-profit. And, most prominently, in every church.